合作营销运作机理模型化分析

合作营销是企业适应与应对21世纪复杂动荡营销环境的有效途径。在企业合作营销战略的规划与实施过程中,需要遵循合则与作则基本原理,积极构建并管理合作营销生态系统,围绕特定时空环境下的合作主题,努力实现合则与作则之间的协调与匹配,才能实现预期的营销战略目标。

About the Model Analysis of the Operational Mechanism of Cooperating Marketing

Cooperating marketing is an effective method by which enterprises can cope with the complex marketing environment in 21 century. During the courses that enterprises makes and execute the cooperating marketing strategy plan, we need to follow the integrating principle and the operating principle to establish the cooperating marketing ecosystem, and we must construct and manage cooperating marketing ecosystem actively. We need to link with the cooperative theme tightly under the particular space-time environment. Only we keep the coordination between the integrating principle and the operating principle with great efforts, will we ensure to realize the expected goal of marketing strategy.