消费方式改变背景下体育旅游发展的研究

旅游活动和体育活动二者存在着主观条件相近、客观条件相同、活动内容兼容的关系,旅游是由人们前往既非永久性定居地亦非工作地旅行并在该处逗留所il起的相互关系和现象的总和;而体育旅游是旅游者在旅游过程中所从事各种身体娱乐、身体锻炼、体育竞赛、体育康复及体育文化交流活动等,与旅游地、体育旅游企业及社会之间关系的总和。在人们消费方式改变的背景下,旅游市场需求急剧膨胀、旅游主业规模庞大、体育产业兴起,丰富的体育旅游资源和优越的人文资源条件为体育旅游的发展定了基础,我国体育旅游随着旅游业的发展将成为旅游市场的消费热点。

A Study on the Development of Sports Tour in the Backdrop of Changing Way of Consumption

Tourism activity and sports acfiyity enjoy similar subjective condition, same objective condition and compatible activity content. Tourism is the summation of relations and phenomenon caused by people travel to some place which is neither permanent settlement place nor working place. Sports tourism is the summation of relationships among destination, sports tour businesses, society and tourists, among which tourists will take part in various activities like recreation, physical exercise, sports contest, sports rehabilitation and sports culture exchanges. In the backdrop of changing way of consumption, surging demand in tourist market, the large scale of tourism, booming sports tourism, rich sports tour resources and advantageous people and cultural resources have paved the way for the development of sports tourism, which, along with the development of tourism, will emerge as a new consumption area.