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我国网上银行发展分析
引用本文:吴喜雁.我国网上银行发展分析[J].改革与战略,2010,26(2):75-78.
作者姓名:吴喜雁
作者单位:广东金融学院,广东,广州,510521
摘    要:电子银行以成本低、方便快捷、分流柜台压力、为金融创新提供可能性等优势正成为各家银行争夺的焦点。文章通过对我国网上银行的优势、劣势、机会和威胁进行了全面的分析,并在此基础上提出了我国网上银行的发展对策:重视市场营销、提高网上银行安全能力、提高网上银行分析评估能力、建设一支优秀网上银行人才队伍、优化操作流程。

关 键 词:网上银行  优势  威胁  发展对策

How to Develop the Internet Banking in China
Wu Xiyan.How to Develop the Internet Banking in China[J].Reformation & Strategy,2010,26(2):75-78.
Authors:Wu Xiyan
Institution:Wu Xiyan (Guangdong University of Finance, Guangzhou, Guangdong 510521)
Abstract:Internet banking is becoming the focal point of the banks for its low-cost, convenience, separating counter pressure and providing financial advantage of innovation. Based on the internet bank's strengths, weaknesses, opportunities and problems in China, a comprehensive analysis and development suggestion are put forward: emphasis on marketing, improving internet banking security, increasing the capacity of I-banking assessment, building excellent intemet banking teams and optimizing operational processes.
Keywords:internet banking  advantage  threats  development
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