| 市场营销学的体验式教学设计 |
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| 引用本文： | 梁晓萍.市场营销学的体验式教学设计[J].贵州商业高等专科学校学报,2008,21(2):65-67. |
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| 作者姓名： | 梁晓萍 |
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| 作者单位： | 广东技术师范学院,管理系,广东,广州,510262 |
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| 摘 要： | 市场营销课程教学的重点与难点是如何有效结合营销理论与营销实践开展教学，体验式教学设计则是解决这个市场营销课程教学难题的有效方法，是培养具有解决问题能力与创新能力的市场营销人才的有效途径。
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| 关 键 词： | 市场营销学 体验式教学 教学方法 |
Experiencing Teaching Design in Marketing |
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| Liang Xiao-ping.Experiencing Teaching Design in Marketing[J].Journal of Guizhou Commercial College,2008,21(2):65-67. |
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| Authors: | Liang Xiao-ping |
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| Institution: | Liang Xiao-ping (Dept.of Management,Guangdong Polytechnic Normal University,Guangzhou 510665) |
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| Abstract: | The emphasis and difficulties of marketing teaching is how to combine marketing theory with marketing practice.To resolve this difficult problem,experiencing teaching design is an effective approach.Experiencing teaching design is an effective way to train the student to become the applied creative talents. |
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| Keywords: | Marketing Experiencing Teaching Teaching Methods |
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