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Innovativeness and Involvement as Determinants of Website Loyalty: I. A test of the style/involvement model in the context of Internet buying |
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| Authors: | Hui-Chih Wang John G. Pallister Gordon R. Foxall |
| Affiliation: | aDepartment of Management Information System, National Chung Cheng University, 168, University Rd., Min-Hsiung Chia-Yi, Taiwan, ROC;bCardiff Business School, UK |
| Abstract: | |
| Keywords: | Cognitive style Innovativeness Involvement Loyalty Website |
| 本文献已被 ScienceDirect 等数据库收录！ | |