| 基于KANO模型的客户参与创新动机及实证分析 |
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| 引用本文： | 江畅,邹农基,罗浪.基于KANO模型的客户参与创新动机及实证分析[J].价值工程,2011,30(16):114-115. |
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| 作者姓名： | 江畅 邹农基 罗浪 |
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| 作者单位： | 江苏科技大学经济管理学院,镇江,212003 |
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| 摘 要： | 在知识经济时代,客户知识管理成为企业管理中新的关注领域,其中客户隐形知识的显性化又是客户知识管理中的关键所在。针对现有客户知识显性化方法中忽视客户主观动机的缺陷,本文试图利用基于Kano模型的实证分析来揭示客户参与创新的动机。
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| 关 键 词： | 客户知识 动机 Kano模型 |
Motivation of Customers' Participation in Innovation and Empirical Analysis Based on KANO Model |
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| Jiang Chang,Zou Nongji,Luo Lang.Motivation of Customers' Participation in Innovation and Empirical Analysis Based on KANO Model[J].Value Engineering,2011,30(16):114-115. |
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| Authors: | Jiang Chang Zou Nongji Luo Lang |
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| Institution: | Jiang Chang,Zou Nongji Luo Lang(School of Management & Economics,Jiangsu University of Science and Technology,Zhenjiang 212003,China) |
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| Abstract: | In the age of the knowledge economy,the new areas of concern is customer knowledge management in enterprise management.The dominance of customer's tacit knowledge is the key in customer knowledge management.For the limitation in the existing customer knoledge domination: ignoring the subjective movivation of customer,this paper attempts to use empirical analysis based on the Kano Model to reveal the motivation of customers to participate in innovation. |
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| Keywords: | customer knowledge motivation Kano Model |
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