| 基于DEA的B2C电子商务配送模式的选择 |
| |
| 引用本文： | 张海丽. 基于DEA的B2C电子商务配送模式的选择[J]. 江苏市场经济, 2013, 0(3): 16-18 |
| |
| 作者姓名： | 张海丽 |
| |
| 作者单位： | [1]福州大学八方物流学院,福建福州350002 [2]闽北职业技术学院管理系,福建南平353000 |
| |
| 摘 要： | 分析目前B2C电子商务企业物流配送模式选择存在的问题及各种配送模式的特点,确定B2C电商企业选择配送模式的主要指标。采用数据包络分析（DEA）方法,展示如何选择适合B2C电子商务企业的配送模式。
|
| 关 键 词： | B2C 配送模式 数据包络分析 |
Selection of Distribution Mode of B2C Enterprises Based on DEA |
| |
| ZHANG Hai-Li. Selection of Distribution Mode of B2C Enterprises Based on DEA[J]. , 2013, 0(3): 16-18 |
| |
| Authors: | ZHANG Hai-Li |
| |
| Affiliation: | ZHANG Hai-Li ( School of All-trans Logistics, Fuzhou University, Fuzhou 350002, Fujian, China ; Department of Management, MinBei Vocational and Technical College, Nanping 353000, Fujian, China) |
| |
| Abstract: | This paper analyzes the current issue of distribution mode selection applied to B2C e-commerce enterprises and the characteristics of various distribution modes of them, determines the indictor of distribution mode selecting. At last, DEA was applied to choose the most suitable distribution mode for B2C e-commerce enterprise. |
| |
| Keywords: | B2C distribution mode data envelopment analysis |
| 本文献已被 维普 等数据库收录！ |
|
