基于低碳经济视角的大型超市逆向物流管理研究

大型超市逆向物流包括消费者逆向物流、门店逆向物流和配送中心逆向物流。低碳经济背景下大型连锁超市逆向物流的战略价值，体现为能够增强战略竞争优势和市场价值，能够提高和改善客户满意度，能够有效整合连锁超市内部资源，有助于改善企业形象和公共关系。从供应链协调整合、逆向物流运作系统构建、逆向物流信息系统构建三个方面研究低碳经济背景下大型连锁超市逆向物流体系的构建。

Reverse Logistics Management of Large Supermarket Chains Based on Low-carbon Economy Perspective

The basic content of the reverse logistics of large supermarket chains includes the reverse logistics of consumer reverse logistics, store reverse logistics and distribution center reverse logistics. In the low-carbon econo- my, the strategic value of the reverse logistics is to enhance strategic competitive advantage and market value of the large supermarket chains, increase and improve customer satisfaction, and effectively integrate the internal re- sources of the supermarket chains, help improving the corporate image and public relations, and finally form the supply chain coordination and integration, reverse logistics build operating systems, reverse logistics information systems to build the three aspects of large supermarket chains in the low-carbon economy in the context of reverse logistics system.