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BOOK REVIEWS |
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| Abstract: | Litan, Robert E., Robert Z. Lawrence, and Charles L. Schultze (editors), American Living Standards: Threats and Challenges. Prus, Robert C., Pursuing Customers: An Ethnography of Marketing Activities. Zeithaml, Valarie A., A. Parasuraman, and Leonard L. Berry, Delivering Quality Service: Balancing Customer Perceptions and Expectations. |
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