| Abstract: | The interrelations between individuals' learning styles and their consumer decision-making styles are explored. A Secondary Learning Styles Inventory is developed to measure six characteristics of learning, and a Consumer Styles Inventory is developed to measure eight characteristics of consumer decision making. Significant correlations between 21 of the 48 pairs of learning and consumer decision-making characteristics are found. Implications for the dissemination of consumer education and information are suggested. |
