| 供应链中需求预测信息共享时零售商扭曲信息的动机分析 |
| |
| 引用本文： | 王蕊. 供应链中需求预测信息共享时零售商扭曲信息的动机分析[J]. 物流技术, 2008, 27(8) |
| |
| 作者姓名： | 王蕊 |
| |
| 作者单位： | 南京大学商学院,江苏,南京,210093 |
| |
| 摘 要： | 摈弃了以往研究中普遍采用的信息能被真实共享这一假设,探讨了在两层供应链中共享需求预测信息时,零售商进行人为信息扭曲的动机和趋势,并分析了信息失真对制造商和供应链整体利润的影响,最后指出若制造商和零售商按事先约定的比例来分配整个供应链的利润,则能有效消除此种信息失真现象。
|
| 关 键 词： | 供应链 信息共享 信息扭曲 |
Analysis on Motivation of Retailer Distorting Information in the Course of Demand Forecast Sharing in a Supply Chain |
| |
| WANG Rui. Analysis on Motivation of Retailer Distorting Information in the Course of Demand Forecast Sharing in a Supply Chain[J]. Logistics Technology, 2008, 27(8) |
| |
| Authors: | WANG Rui |
| |
| Abstract: | The paper discusses retailer's motivation and trend of information distortion while the demand forecast shares in a bi-level supply chain,analyzes the effect of the information distortion in manufacturers and the whole supply chain and points out that if the profits in the whole supply chain are distributed in a certain rate agreed by manufacturer and retailer before,the information distortion can be avoided. |
| |
| Keywords: | supply chain information sharing information distortion |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
