| 市场营销专业实践性教学的思考 |
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| 引用本文： | 杨松. 市场营销专业实践性教学的思考[J]. 江苏商论, 2014, 0(10): 18-20 |
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| 作者姓名： | 杨松 |
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| 作者单位： | 淮阴师范学院经济管理学院,江苏淮安223001 |
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| 摘 要： | 高校市场营销专业实践性教学是培养复合型、应用型市场营销人才的重要途径。在市场营销专业的不断改革与发展过程中,必须坚持能力与素质的一体化教育理念,以创新型人才培养为目标,积极推进人才培养模式的创新。高校应该转变观念,加强实践性教学师资力量,增加资源投入,加强校企合作,建立合理的实践成绩考核评价机制,培养适应市场发展需要的市场营销人才。
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| 关 键 词： | 高校 市场营销 实践教学 |
Reflections on Practical Teaching Method for the Major of Marketing in Colleges |
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| Yang Song. Reflections on Practical Teaching Method for the Major of Marketing in Colleges[J]. Jiangsu Commercial Forum, 2014, 0(10): 18-20 |
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| Authors: | Yang Song |
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| Affiliation: | Yang Song (college of economic and management, Huaiyin normal University, Huaian, Jiangsu 223001) |
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| Abstract: | The practical teaching method for the major of marketing in college is an important way to culti- vate interdisciplinary and practical marketing talents. They should change their ideas, strengthen the teachers for practical teaching, increase resource investment, enhance the cooperation between colleges and enterprises, establish reasonal practice achievement evalution mechanism in order to cultivate students practical working ability and comprehensive quality. |
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| Keywords: | colleges marketing practical teaching |
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