| 网店与实体店成本的比较分析 |
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| 引用本文： | 陈炳荣,张友伟,宋晓鸿.网店与实体店成本的比较分析[J].江苏商论,2014(11):3-5. |
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| 作者姓名： | 陈炳荣 张友伟 宋晓鸿 |
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| 作者单位： | 解放军理工大学,江苏南京210007 |
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| 摘 要： | 网店与实体店的交易实质虽然相同,但是在交易的形式上却有很大的不同。认真比较两者的成本要素,发现它们各有成本的优势与劣势。O2O电子商务业态的出现,完美地结合了网店与实体店各自的成本优势,使得网店和实体店实行同品同价成为可能,从而形成网店、实体店和顾客"三体共赢"局面。
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| 关 键 词： | 成本 网店 实体店 O2O |
Comparing Analysis of Internet Store and Pysical Store |
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| By Chen Bingrong;Zhang Youwei; Song Xiaohong.Comparing Analysis of Internet Store and Pysical Store[J].Jiangsu Commercial Forum,2014(11):3-5. |
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| Authors: | By Chen Bingrong;Zhang Youwei; Song Xiaohong |
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| Institution: | By Chen Bingrong;Zhang Youwei; Song Xiaohong (Science and Technology Univercity of PLA, Nanjing 210007) |
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| Abstract: | Although the essence of internet store and pysical srore are the same, the form of transaction is different. Compare the cost construction, they have their own advantages and disadvatages. O2O e-commerce mode combines both the cost advatages of internet store and pysical srore, makes internet store and pysical srore carrying out same price possible, thus makes internet store, pysical srore, and the customer all win. |
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| Keywords: | cost internet store pysical srore O2O |
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