| Abstract: | The paper analyses factors which help a small, entrepreneurial firm to stay in business. The time-scale for the analysis is three years (1985–1988). The main issue that the paper is concerned with is the role of market and financial variables. Primary source data are used. An estimated probit model indicates that, for this sample, product range and gearing are the key maket and financial variables, respectively. The greater the product range, and the lower the gearing, ceteris paribus, the better the chances of staying in business. |
