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Communicating customer references on industrial companies' Web sites |
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| Authors: | Anne Jalkala [Author Vitae] |
| Affiliation: | Department of Industrial Management, Faculty of Technology Management, Lappeenranta University of Technology, P.O. Box 20, 53851 Lappeenranta, Finland |
| Abstract: | |
| Keywords: | Customer references Word-of-mouth Customer relationships Discourse analysis Web sites Industrial marketing |
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