The antitrust implications of electronic business-to-business marketplaces |
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Authors: | Andrew D Pressey [Author Vitae] |
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Institution: | University of East Anglia, Norwich Business School, UK |
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Abstract: | Electronic marketplaces (e-marketplaces) allow networks of buyers and sellers to conduct business online and to exchange information more efficiently using Internet technology. Despite the benefits that e-marketplaces potentially afford firms, concerns have been raised that these markets may damage competition and potentially violate antitrust laws. This study considers the antitrust legislation related to e-marketplaces and examines the possible antitrust concerns that they raise. Potentially anticompetitive features of e-marketplaces are examined and guidance for firm conduct when creating or participating in an e-marketplace is offered. |
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Keywords: | Electronic marketplaces Antitrust Policy |
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