|
|||||
|
|
Twists and turns of triadic business relationship recovery |
|
| Authors: | Anniina Salo [Author Vitae] Jaana Tähtinen [Author Vitae] [Author Vitae] |
| Institution: | Department of Marketing, University of Oulu, P.O. Box 4600 FIN-90014, Finland |
| Abstract: | This study focuses on triadic business relationship recovery processes through a single case study. We address the question of what kind of process takes place when a business relationship on the verge of ending is recovered and what roles a third actor can play in the process. As a result, we model a process through which a triadic business relationship is recovered and attraction, trust, and commitment are restored. |
| Keywords: | Recovery process Process model Abductive approach Triadic relationship Coalitions |
| 本文献已被 ScienceDirect 等数据库收录！ | |