网络企业竞争优势初探

网络企业与传统企业一样,都具备一些最基本的共同点,即以组织内部优势为主,兼汲取外部优势,同时又是动态的竞争与合作共存的优势.与传统企业不同的是网络企业竞争优势来源于企业自身的能力差异,主要体现在功能差异、位置差异、文化差异、规则差异等方面.网络企业持续竞争优势的核心在于对其无形资产的控制.

Preliminary Discussion on Competitive Advantage of Network Enterprises

The basic similarities between network enterprise and traditional enterprise are that their advantages are all based on inter-nal organization and external environment,and also dynamic competition and cooperative coexistence.The differences are that the competitive advantages of network enterprise are from its own competence in function,location,culture,and regulation,etc.The core competitive advantage of network enterprise is its control to intangible assets.