环京津地区农产品物流发展现状与对策

随着网络电商行业的兴起与不断壮大,农产品贸易在其中扮演着什么样的角色?"互联网+"时代,农产品是否可以找到一条新的出路?文章通过对农产品的产品特性分析、对环京津地区的经济现状概述、对农产品现代物流产业的发展趋势介绍,运用SWOT分析法解析环京津地区农产品物流的优势、劣势、机会、威胁;运用PEST分析法剖析环京津地区政治、经济、文化、技术等宏观环境因素,找出现阶段农产品物流发展中出现的问题,提出立足环京津地区构建三方物流平台的建议。

CURRENT SITUATION AND COUNTERMEASURES OF AGRICULTURAL PRODUCTS LOGISTICS DEVELOPMENT IN BEIJING AND TIANJIN

The commodity trade of agricultural products has become an important support for the national economy in China.This paper analyzed the development trend of the logistics in the Beijing and Tianjin area, and clarified the situation of modern agricultural products logistics. Through the analysis of the characteristics of agricultural products, it discussed the economic situation and the development trend of the advanced logistics industryin the region of Beijing and Tianjin. Using SWOT (i.e., the advantages, disadvantages, opportunities and threats)analysis method, the agricultural product logistics in the region of Beijing and Tianjin were analyzed. Using PEST analysis, it analyzed the political, economic, cultural, technological factors, and found the problems in the development of agricultural products logistics. Combined with the advanced theory of modern China,this paper suggested that it should establish the Third-Part logistics platform, improve the logistics system, and promote the integrated development of Beijing and Tianjin.