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合作教育模式下电子商务专业优才培养模式探索与实践
引用本文:狳若虹,万君. 合作教育模式下电子商务专业优才培养模式探索与实践[J]. 中国电子商务, 2014, 0(3): 34-36
作者姓名:狳若虹  万君
作者单位:辽宁工程技术大学营销管理学院,辽宁葫芦岛125105
基金项目:本文系2013年辽宁省教育厅项目“合作教育即“优才”工程契合机制研究”(项目编号:W2013059)研究成果.
摘    要:现阶段,电子商务的大规模发展极大的促进了企业对电子商务人才需求,为了使高校在培养电商拔尖人才上发挥强大的支撑作用,本文从我国电商人才发展的现实需求出发,探索合作教育模式下电子商务专业优才培养模式.并在此基础上,论述了合作教育对企业和学校的双赢价值.对于高校电子商务人才的培养具有重要的理论和实践指导意义.

关 键 词:电子商务  合作教育  培养模式

Research on the Personnel Training Mode of E-commerce Based on Cooperative Education Mode
Xu Ruohong Wan Jun. Research on the Personnel Training Mode of E-commerce Based on Cooperative Education Mode[J]. Discovering Value, 2014, 0(3): 34-36
Authors:Xu Ruohong Wan Jun
Affiliation:Xu Ruohong Wan Jun (Liaoning Technical University , School of marketing management, Huludao ,125105)
Abstract:Today the demand of talents on electronic commerce is increasing because of the rapid development of E-commerce. In order to fully use the advantages of universities in training excellent e-comeree personnel, the paper explores the personnel training mode of E-commerce based on cooperative education mode according to the demand of the country' s current situation. The paper also analyzes win-win value for both the enterprises and universities. All of those will be have significant theoretical and practical meanings to cultivate high quality talents of E-commerce.
Keywords:E-commerce  cooperative education  training mode
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