垂直型电子商务发展路径研究 |
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引用本文: | 马力.垂直型电子商务发展路径研究[J].中国电子商务,2014(3):32-33. |
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作者姓名: | 马力 |
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作者单位: | 中北大学经济与管理学院,山西太原030051 |
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摘 要: | 垂直型电子商务的发展目前到了一个瓶颈阶段,很多网站面临巨大的竞争压力,有些垂直型电子商务企业甚至面临倒闭的风险.本文根据电子商务市场发展的规律,分析垂直型电子商务的困境产生的原因,以及垂直型电子商务所具备的优势,提出垂直型电子商务发展的几点路径选择.
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关 键 词: | 垂直电子商务 综合性电子商务 路径选择 |
The Path Selection of Development for Vertical E-Commerce |
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Abstract: | The development of Vertical e-commerce is currently experiencing a stage of bottleneck, and many companies are turning to platform-based, comprehensive e-commerce companies, and some vertical e-commerce businesses even face the risk of collapse. This paper according to the law of the development of e-commerce market, analyze the reasons for difficulties arising and advantage from vertical e-coramerce, make a few path selection of e-conunerce development. |
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Keywords: | Vertical EC Comprehensive EC Path Selection |
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