| 浅谈新经济条件下我国企业的市场营销创新 |
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| 引用本文： | 于长胜.浅谈新经济条件下我国企业的市场营销创新[J].价值工程,2014(12):139-140. |
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| 作者姓名： | 于长胜 |
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| 作者单位： | 辽宁建筑职业学院,辽阳111000 |
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| 摘 要： | 随着中国加入WTO,我国正式进入新经济时代。在此背景下,文章分析了市场营销的特征以及对企业发展的影响,并针对目前市场营销中存在的问题提出创新策略。
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| 关 键 词： | 新经济时代 市场营销 创新 |
Marketing Innovation of China＇s Enterprises under the New Economic Conditions |
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| YU Chang-sheng.Marketing Innovation of China＇s Enterprises under the New Economic Conditions[J].Value Engineering,2014(12):139-140. |
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| Authors: | YU Chang-sheng |
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| Institution: | YU Chang-sheng ( Liaoning Jianzhu Vocational University, Liaoyang 111000, China ) |
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| Abstract: | With China＇s accession to WTO, China formally entered a new economic era. In this context, the article analyzes the characteristics of marketing and the impact on business development, proposes innovation strategy for the existing problems. |
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| Keywords: | new economic era marketing innovation |
| 本文献已被 CNKI 维普 等数据库收录！ |
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