| 以市场为导向 强化铁路运输企业的营销机制 |
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| 引用本文： | 史柱文.以市场为导向 强化铁路运输企业的营销机制[J].价值工程,2014(12):194-196. |
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| 作者姓名： | 史柱文 |
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| 作者单位： | 北京铁路局货运处,北京100086 |
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| 摘 要： | 本文从铁路货运市场面临的形势分析出发,围绕市场做文章,强化市场营销观念,加强市场营销队伍建设,完善市场营销机制,建立考核激励机制,提高铁路货物运输效益。
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| 关 键 词： | 市场 铁路运输 营销 |
Strengthening the Marketing Mechanism of Railway Transportation Enterprise Based on Market-oriented |
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| SHI Zhu-wen.Strengthening the Marketing Mechanism of Railway Transportation Enterprise Based on Market-oriented[J].Value Engineering,2014(12):194-196. |
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| Authors: | SHI Zhu-wen |
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| Institution: | SHI Zhu-wen ( Cargo Department of Beijing Railway, Beijing 100086, China ) |
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| Abstract: | This essay begins from the situation analysis faced of railway freight market and draws up the marketing strategy based on issue of the market. The main point is to strengthen marketing concept and construction of marketing team, improve marketing mechanism, set up the assessment and incentive mechanism, increase railway freight transportation benefit. |
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| Keywords: | market railway transportation marketing |
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