| 多点竞争的研究评述 |
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| 引用本文： | 詹佩娜.多点竞争的研究评述[J].价值工程,2014(12):167-168. |
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| 作者姓名： | 詹佩娜 |
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| 作者单位： | 华南理工大学工商管理学院,广州510640 |
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| 摘 要： | 多点竞争作为动态竞争研究的主要路径之一,是国内外战略管理学界一大重要研究方向。本文阐明了多点竞争的涵义,概述了当前企业多点竞争的国内外研究成果,并就其未来研究方向提出思路。
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| 关 键 词： | 多点竞争 多市场关联 竞争强度 |
Review of Multi-point Competition |
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| ZHAN Pei-na.Review of Multi-point Competition[J].Value Engineering,2014(12):167-168. |
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| Authors: | ZHAN Pei-na |
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| Institution: | ZHAN Pei-na ( School of Business Administration, South China University of Technology, Guangzhou 510640, China ) |
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| Abstract: | The study of multi-point competition is still an important branch of strategic management as well as one of the main paths of the dynamic competition. This paper clarifies the concept of multi-point competition, reviews its current research outcomes and points out some ideas about its future research directions. |
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| Keywords: | multi-point competition multi-market contact competition intensity |
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