| 客户关系管理在国际货运代理企业中的应用研究 |
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| 引用本文： | 李建颖.客户关系管理在国际货运代理企业中的应用研究[J].价值工程,2014(15):160-161. |
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| 作者姓名： | 李建颖 |
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| 作者单位： | 天津海运职业学院 |
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| 摘 要： | 本文从客户关系管理的含义和意义出发,介绍了客户关系管理在我国物流货代企业中的应用现状及存在的问题,最后提出了货运代理企业应用客户关系管理的实施对策。
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| 关 键 词： | 客户关系管理 国际货运代理企业 应用研究 |
Application of CRM in International Forwarding Agent |
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| LI Jian-ying.Application of CRM in International Forwarding Agent[J].Value Engineering,2014(15):160-161. |
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| Authors: | LI Jian-ying |
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| Institution: | LI Jian-ying;Tianjin Maritime College; |
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| Abstract: | In this paper, the application of customer relationship management in China, logistics freight enterprise present situation and existing problems are introduced based on the meaning and significance of customer relationship management. |
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| Keywords: | customer relationship management freight forwarder enterprises application research |
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