| 关于振兴中华老字号的思考 |
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| 引用本文： | 姚圣娟,.关于振兴中华老字号的思考[J].华东经济管理,2008,22(1):112-116. |
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| 作者姓名： | 姚圣娟 |
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| 作者单位： | 上海市经济管理干部学院,上海,200237 |
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| 摘 要： | 2006年商务部发布了第一批中华老字号名单,引起了人们对老字号的生存和发展新的思考.文章在对中华老字号定义与特征分析的基础上,着重介绍了中华老字号的现状与问题及危机原因,并提出振兴中华老字号的时策.
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| 关 键 词： | 中华老字号 文化遗产 危机 对策 |
| 文章编号： | 1007-5097（2008）01-0112-05 |
| 收稿时间： | 2007-12-15 |
| 修稿时间： | 2007年12月15 |
Consideration of Therevival of China's Time-honored Brands |
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| YAO Sheng-juan.Consideration of Therevival of China''s Time-honored Brands[J].East China Economic Management,2008,22(1):112-116. |
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| Authors: | YAO Sheng-juan |
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| Institution: | Shanghai Economic Management College; Shanghai 200237; China |
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| Abstract: | In 2006,Commerce Bureau published the first china's time-honored brands list,which arouse people's consideration about the existence and development of time-honored brands.This essay pays attention to the situation,problems and the crisis reasons on the basis of the definition and characteristics analysis,also,it puts forward some countermeasures aim at these problems. |
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| Keywords: | time-honored brands civilization heritage crisis countermeasure |
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