| 黑龙江省发展乡村旅游的SWOT分析及对策研究 |
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| 引用本文： | 石长波,杨佩蓓. 黑龙江省发展乡村旅游的SWOT分析及对策研究[J]. 哈尔滨商业大学学报(社会科学版), 2007, 0(4): 82-84,113 |
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| 作者姓名： | 石长波 杨佩蓓 |
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| 作者单位： | 哈尔滨商业大学,旅游烹饪学院,黑龙江,哈尔滨,150076 |
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| 摘 要： | 黑龙江省发展乡村旅游具有位置独特、经济基础坚实、客源市场丰富等优势,也存在缺乏管理、产品开发欠丰富、经营水平较低等问题,通过发挥政府的主导作用、先行规划、扩大产品差异化、提升文化品位、加强人才的培养、整合营销、树立品牌等可以促进乡村旅游的发展.
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| 关 键 词： | 乡村旅游 SWOT分析 对策研究 |
| 文章编号： | 1671-7112（2007）04-0082-03 |
| 收稿时间： | 2007-03-29 |
| 修稿时间： | 2007-03-29 |
SWOT Analysis and Countermeasures Research for Rural Tourism of Heilongjiang |
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| SHI Chang-bo,YANG Pei-bei. SWOT Analysis and Countermeasures Research for Rural Tourism of Heilongjiang[J]. Journal of Harbin University of Commerce:Social Science Edition, 2007, 0(4): 82-84,113 |
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| Authors: | SHI Chang-bo YANG Pei-bei |
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| Abstract: | The article offers SWOT analysis for rural tourism of Heilongjiang. Furthermore,it points out the status quo and the main problems. At last,it putsforward some countermeasures,that is, program in advance,enlarge the differences between products, enhance the culture level, strengthen the cultiva-tion of human resources,integrate marketing, establish brands,and bring the government into play. |
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| Keywords: | rural tourism SWOT countemeasures research |
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