| 绿色营销:我国饭店业的新战略 |
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| 引用本文： | 肖萍,李键. 绿色营销:我国饭店业的新战略[J]. 企业技术开发, 2006, 25(4): 83-84 |
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| 作者姓名： | 肖萍 李键 |
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| 作者单位： | 中南林业科技大学外国语学院,湖南长沙410004 |
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| 摘 要： | 随着人们绿色意识的增强,饭店业也由传统的营销方式转变为绿色营销战略。文章着重探讨了绿色营销作为新型的战略在饭店业中的运用。
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| 关 键 词： | 绿色意识 绿色营销 绿色饭店 |
| 文章编号： | 1006-8937（2006）04-0083-02 |
| 收稿时间： | 2006-01-16 |
| 修稿时间： | 2006-01-16 |
Green marketing: new strategy for China''''s restaurant industry |
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| XIAO Ping,LI Jian. Green marketing: new strategy for China''''s restaurant industry[J]. Technological Development of Enterprise, 2006, 25(4): 83-84 |
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| Authors: | XIAO Ping LI Jian |
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| Abstract: | With the increasing of people's green consciousness,restaurant industry will convert traditional style of marketing to green marketing stategy.This paper mainly discusses the exertion of green marketing,as a new strategy for China's restaurant industry. |
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| Keywords: | green consciousness green marketing green restaurant |
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