| 从三菱汽车的惨痛教训谈质量意识的强化 |
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| 引用本文： | 温德成.从三菱汽车的惨痛教训谈质量意识的强化[J].世界标准化与质量管理,2008(7):12-16. |
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| 作者姓名： | 温德成 |
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| 作者单位： | 山东大学管理学院,山东,济南,250100 |
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| 基金项目： | 国家社会科学基金
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教育部人文社会科学规划项目 |
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| 摘 要： | 文章从频频发生的三菱汽车交通安全事故入手，分析并指出了三菱汽车质量问题的根本原因在于三菱的质量道德低下、质量法制意识淡薄。文章透过三菱汽车质量问题导致的严重后果论证了质量意识的重要性，并从质量法制观念、质量道德、质量忧患意识、品牌意识和企业质量制度等五个方面探讨了我国企业应如何强化质量意识。
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| 关 键 词： | 三菱汽车 缺陷 质量意识 质量道德 品牌 |
Study on Strengthening of Quality Awareness with the Case of Mitsubishi Auto |
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| Wen Decheng.Study on Strengthening of Quality Awareness with the Case of Mitsubishi Auto[J].World Standardization & Quality Management,2008(7):12-16. |
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| Authors: | Wen Decheng |
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| Abstract: | Beginning with several Mitsubishi Auto＇s accidents, this paper analyzes the fundamental reasons of this kind of serious quality issues, and points out that poor quality morality of the staff is the key element. At last the paper discuss how to strengthen the quality awareness for Chinese companies from five sides, which includes quality law views, morality, quality suffering awareness, brand awareness and quality regulation. quality |
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| Keywords: | Mitsubishi Auto defect quality awareness quality morality brand |
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