| 电子商务与企业管理创新 |
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| 引用本文： | 吴海卫.电子商务与企业管理创新[J].华东经济管理,2000,14(1). |
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| 作者姓名： | 吴海卫 |
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| 作者单位： | 上海消防科学研究所!上海200032 |
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| 摘 要： | 电子商务的发展正在促使企业管理在方法、模式等方面产生前所没有的变革。首先它促进了企业管理组织的创新 ;其次促进了企业营销产生新理念、新方法和新的管理模式 ;再次它在商品交易流程的管理方面也有了全新的变革
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| 关 键 词： | 电子商务 软营销 交易流程 定制 |
Analysis of E-business trade affairs and business management |
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| WU,Hai-wei.Analysis of E-business trade affairs and business management[J].East China Economic Management,2000,14(1). |
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| Authors: | WU Hai-wei |
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| Institution: | Shanghai Institution of Fire Science,Shanghai 20032,China) |
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| Abstract: | Development in E-business trade affairs is bringing about great changes and reform in methods and patterns in the business management field.Firstly,it helps to blaze new trails in business managing organizations;secondly,it brings to marketing new concepts,new methods and new managing patterns and thirdly it prompts a new reform in management of commodity transaction process. |
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| Keywords: | E-business trade soft marketing commodity transaction custom made |
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