基于AHP-SWOT法的安溪茶产业发展战略研究

首先从福建省安溪县茶叶产业发展实际出发,设计了安溪县茶叶产业发展的优势、劣势、机会、威胁4个维度的测度变量;接着通过对茶叶企业管理者、茶叶产业管理部门工作人员、高校茶叶产业研究学者进行问卷调查,确定4个维度及其测度变量的权重与强度;然后运用SWOT-AHP方法,确定安溪县茶叶产业发展的具体战略。研究结果表明:安溪县茶叶产业发展应主要采取WO战略区的调整型战略,利用外部机会来弥补内部的弱点。

Study on Development Strategy of Anxi Tea Industry Based on AHP-SWOT

Firstly,based on the actual development of tea industry of Anxi county in Fujian province,this paper designs four dimensions of measurement variables which include strengths, weaknesses,opportunities,threats of the development of tea industry in Anxi. Then through the questionnaire survey of the tea enterprise managers,tea industry management department staff and the tea industry in colleges and universities research scholars,the paper identifies four dimensions and its measure variable weight and strength. Then the paper uses the SWOT-AHP method to identify specific strategies for development of tea industry in Anxi. The main conclusions include that the development of tea industry in Anxi should adopt the adjustment strategy of WO strategies,and take advantage of external opportunities to make up for the weaknesses.