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2018 Academy of Marketing annual conference: marketing the brave |
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| Authors: | Julie Tinson Carolyn Wilson Mona Moufahim Dimitrios Kolyperas George Maglaras Iain Black |
| Institution: | 1. University of Stirling, Stirling, Scotland, UKj.s.tinson@stir.ac.uk;3. University of Stirling, Stirling, Scotland, UK |
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