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Technology commercialization intelligence: Organizational antecedents and performance consequences
Authors:Ulrich Lichtenthaler [Author Vitae]  Eckhard Lichtenthaler [Author Vitae]  Johan Frishammar [Author Vitae]
Affiliation:a WHU—Otto Beisheim School of Management, Technology and Innovation Management, Burgplatz 2, D-56179 Vallendar, Germany
b Swiss Federal Institute of Technology Zurich ETHZ, Technology and Innovation Management, Kreuzplatz 5, CH-8032 Zurich, Switzerland
c Luleå University of Technology, Department of Business Administration and Management, S-97187 Luleå, Sweden
Abstract:External technology commercialization, e.g., by means of technology licensing, has recently gained in importance. Despite imperfections in technology markets, out-licensing constitutes a major technology commercialization channel. Although the identification of licensing opportunities represents a significant managerial challenge, prior research has relatively neglected these activities. Therefore, we develop the concept of ‘technology commercialization intelligence’ (TCI), which refers to the observation of a firm's environment with particular focus on identifying technology licensing opportunities. Grounded in a dynamic capabilities perspective, we test five hypotheses regarding organizational antecedents and performance consequences of TCI, drawing on data from a survey of 152 companies. The empirical findings provide strong support for the importance of the TCI concept. The findings deepen our understanding of the discrepancies between successful pioneering firms active in technology licensing and many others being less successful. The results have major implications for technology exploitation in open innovation processes.
Keywords:Technology intelligence   External technology commercialization   Licensing   Open innovation   Markets for technology
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