| 战略生态系统中的品牌生态战略管理 |
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| 引用本文： | 费明胜,陈杰.战略生态系统中的品牌生态战略管理[J].特区经济,2007,216(1):209-210. |
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| 作者姓名： | 费明胜 陈杰 |
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| 作者单位： | 1. 五邑大学,管理学院,广东,江门,529020;中南财经政法大学,工商管理学院,湖北,武汉,430060
2. 中南财经政法大学,工商管理学院,湖北,武汉,430060 |
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| 摘 要： | 战略生态系统是由企业赖以生存、发展的外部环境或战略环境所形成的,它是企业及其利益相关者构成的集群,是一种复杂的生态系统。品牌生态系统是战略生态系统中的一个子系统。品牌生态战略管理包括品牌生态系统的构建、品牌生态关系的识别以及品牌生态关系管理。
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| 关 键 词： | 战略生态系统 品牌生态系统 品牌生态战略管理 |
Brand biological strategy management in strategy biological system |
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| Fei Ming Sheng,Chen jie.Brand biological strategy management in strategy biological system[J].Special Zone Economy,2007,216(1):209-210. |
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| Authors: | Fei Ming Sheng Chen jie |
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| Abstract: | The strategic ecology environment is a complex cluster that consists of an enterprise and its interrelated interest groups in the external environment or strategic environment surrounding the enterprise. The brand ecology environment is a subordinate environment of the strategic ecology environment. The strategic management of brand ecology includes the construction of the brand ecology environment, the identification of the brand ecology relations and the management of brand ecology relations. |
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| Keywords: | strategic ecology environment brand ecology environment strategic management of brand ecology |
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