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企业社会责任的动态演进机制研究
引用本文:潘奇.企业社会责任的动态演进机制研究[J].当代经济管理,2011,33(2):34-39.
作者姓名:潘奇
作者单位:浙江大学管理学院;
摘    要:从企业承担社会责任的两个维度出发,结合特定制度及相关因素,厘清企业社会责任的演进机理。企业社会责任行为在相应条件具备时,围绕情境化、概念化、规范化以及定型化四个阶段循环演进,从而形成企业社会责任的动态发展模式。明晰企业社会责任动态演进机制,把握企业社会责任的内在演生特质,为企业更好地履行社会责任提供了路径参照。

关 键 词:企业社会责任  动态机制  演进模型

Research on Dynamic Evolutionary Mechanism of Corporate Social Responsibility
Pan Qi.Research on Dynamic Evolutionary Mechanism of Corporate Social Responsibility[J].Contemporary Economic Management,2011,33(2):34-39.
Authors:Pan Qi
Institution:Pan Qi(School of Management,Zhejiang University,Hangzhou 310058,China)
Abstract:Starting from two dimensions of corporations to perform their social responsibility,the paper elucidates the evolutionary mechanisms of CSR based on certain circumstances of institution and relevant factors.The paper points out that when impetus and correlated conditions are met,corporate behaviors of CSR evolve through a series of consecutive processes:contextualization,generalization,normalization and configuration,resulting in a spiral development pattern of CSR,which contributes to understanding CSR's d...
Keywords:corporate social responsibility  dynamic mechanism  evolvement model  
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