供应链联盟的博弈分析及模型构建研究

伴随着供应链联盟的兴起,供应链之间的竞争代替企业间的竞争作为一种新观念正在逐渐深化。本文通过对供应链联盟的成因分析以及博弈现象分析的论述,并应用纳什均衡原理,最终提出只有当所有的成员组成联合的同盟时才能获得最高的总体效益这一论点,这是合作与竞争之间的一种能够真正实现共赢的高端结合。

To Study on the Game Analysis and Model Construction of Supply Chain Alliance

Along with the rise of supply chain alliance,the competition between Supply chain instead of the enterprises as a new concept is gradually deepen. Through the supply chain analysis of the causes of the phenomenon and the Game of the exposition and application of the Nash equilibrium principle, ultimately it is concluded that only when all the members of the alliance can get the highest overall effectiveness of this argument, This is between cooperation and competition can truly achieve a win-win combination of the high-end.