从媒介融合视角看互动多媒体报

在新技术的发展下，“媒介融合”已成为当下传媒新格局的一个显著特点。作为媒介融合在新闻传播手段层面上的表现，一种崭新的新闻传播模式——“融合新闻”应运而生。它融合了新闻的传播载体数字化的特点，也就决定了其传播终端的多样性和互动性。报业机构也正依托新的终端显示技术和网络传播技术，相继推出一些能够实现新闻信息产品多格式制作、跨媒体传播的技术方案和介质终端。

On Interactive Media Newspaper from the Perspective of Media Convergence

With the development of new technology, the ＂media convergence＂ has become an obvious characteristic of the new media pattern. As the up-to-date spreading pattern of the news, ＂convergent news＂ has come into being as a result of the media convergence used as the news communicating means. The digitalization of spreading agent determines the diversity and interactivity of spreading terminals. Newspapers are promoting various technical schemes and medium terminals with which news info product can be made in muhiple forms and broadcasted across mediums on the basis of new terminal displaying and net propagating techniques.