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公司并购是目前风险资本退出的首要方式
引用本文:陈德超. 公司并购是目前风险资本退出的首要方式[J]. 华东经济管理, 2001, 15(6): 108-110
作者姓名:陈德超
作者单位:扬州大学 旅游烹饪学院,
摘    要:餐饮文化营销充分运用了文化力量实现企业战略目标。这种蕴涵着深厚文化知识与哲学的营销策略在餐饮业有着广泛的应用基础和宽阔的发展空间 ,餐饮业者正以丰富的想象力把人类的灿烂文化与现代文明构思嫁接和包容到餐饮产品和服务、树立品牌形象和创新企业文化中来 ,用文化作媒

关 键 词:文化营销    餐饮    竞争优势
文章编号:1007-5097(2001)06-0108-03
收稿时间:2001-08-17
修稿时间:2001-08-17

On the culture marketing stratagem of competitive superiority to food service business
CHEN De-chao. On the culture marketing stratagem of competitive superiority to food service business[J]. East China Economic Management, 2001, 15(6): 108-110
Authors:CHEN De-chao
Affiliation:Tourism and Chinese Cuisine College,Yangzhou University,Yangzhou 225001,China
Abstract:The culture marketing is a new marketing stratagem,witch bring about business target with culture efficacy.Today,many food service enterprises mix the beautiful culture into their business to get competitive superiority.Culture increases consume value chain of the products,and culture is also easy to set up a new style benefit relationship between the enterprise and custom or publicpeople.The success of culture marketingin food service business depend on thatis possessed of distinguishing culture feature as well as quality service fashion.
Keywords:culture marketing  food dervice  competitive superiority
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