| 电信运营企业的核心竞争力——顾客资产研究 |
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| 引用本文： | 王里克,鲜静林.电信运营企业的核心竞争力——顾客资产研究[J].科技和产业,2004,4(9):18-23. |
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| 作者姓名： | 王里克 鲜静林 |
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| 作者单位： | 甘肃省委党校,兰州,730070 |
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| 摘 要： | 目前,国内电信运营企业的竞争日趋激烈,价格大战此起彼伏,但就其竞争的根本而言,实质就是对顾客资源的竞争。因此,如何对本企业的顾客资产进行客观的分析和评价,并在此基础上更好的保护、使用本企业的顾客资产,是电信运营企业可持续发展的前提,也是电信运营企业取得良好经济效益的根本保证,更是电信运营企业核心竞争力的所在。
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| 关 键 词： | 电信运营企业 顾客资产 核心资源 核心竞争力 |
| 文章编号： | 1671-1807(2004)09-0018-06 |
| 修稿时间： | 2004年7月1日 |
The Customer Equity Research of China Telecommunications Service Providers' Core Competition |
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| Wang Like Xian Jinlin Gansu Provincial Committee Party School of CPC,Lanzhou,China.The Customer Equity Research of China Telecommunications Service Providers'''' Core Competition[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2004,4(9):18-23. |
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| Authors: | Wang Like Xian Jinlin Gansu Provincial Committee Party School of CPC Lanzhou China |
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| Institution: | Wang Like Xian Jinlin Gansu Provincial Committee Party School of CPC,Lanzhou,730070,China |
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| Abstract: | China抯 telecommunication service providers compete more and more badly, so the price competition is often took place, in fact the competition is ultimately for customer resource. So how to analyze and evaluate enterprises customer equity, and how to protect and make use of it, is the precondition of development about china抯 telecommunication service providers. And its also the protection of telecommunication service providers to get more benefit. |
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| Keywords: | Telecommunications service providers Customer equity Core competitive |
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