Contending voices: futures, culture and development

This essay discusses some aspects of the World Commission on Culture and Development (WCCD), a major UN initiative. It describes, in particular, the fate of a proposal to establish a General Agreement on Culture and Development (GACD) similar to other international agreements, but which takes a ‘bottom-up’ rather than a ‘top-down’ approach to negotiation. The proposed GACD would contribute to the resolution of culture-related crises and promote new directions for development based on cultural diversity and shared global values. The aim of the essay is: to indicate the aims and progress of the Commission; to consider how cultural futures-oriented thinking might assist in the conceptualization of a GACD; and to reflect on how different voices within the world community affect the progress of such initiatives and proposals.