电视广告中男性形象建构分析

男色在审美多元化的时代只要善加利用,就能转化为无限商机。[1]于是,越来越多的男性开始出现在电视广告中。这些形象的建构在贯穿广告主促进销售意图的同时,也极力为消费者带来一种审美的享受。本文试图总结电视广告中所建构的男性形象的类型,分析存在的问题并提出相应的应对措施。

Analysis of male image built in TV advertisements

In the age of aesthetic pluralism,if you are good at taking advantage of the male image,you will profit. Thus,more and more male image appear in TV advertisements. Construction of this male image not only runs through the main purpose of advertisers' promotion,but also bring aesthetic enjoyment to customers. This paper attempts to sum up the type of male image,analysis of problems and propose measures.