| 品牌延伸战略中营销两因素的影响及分析 |
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| 引用本文： | 周朗天,邵运川.品牌延伸战略中营销两因素的影响及分析[J].中国市场,2008(10). |
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| 作者姓名： | 周朗天 邵运川 |
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| 作者单位： | 江苏食品职业技术学院经济贸易系 |
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| 摘 要： | 为了能更好为企业制定品牌延伸战略服务,增加企业实现企业的品牌延伸的成功率,本文尝试选取营销环节中的营销渠道和产品价格两个因素作为突破口,针对营销渠道指出:产品线内的品牌延伸可共享企业的已有的渠道资源,针对产品价格指出,可以依据企业具体情况,采取价格向上延伸和价格向下延伸的策略。
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| 关 键 词： | 品牌延伸 营销渠道 产品价格 |
The Influence and Analysis of two Marketing Factors in the Brand Extend Strategy |
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| Zhou Langtian,Shao Yunchuan.The Influence and Analysis of two Marketing Factors in the Brand Extend Strategy[J].China Market,2008(10). |
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| Authors: | Zhou Langtian Shao Yunchuan |
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| Institution: | Zhou Langtian Shao Yunchuan (School of Economy , Trade Jiangsu Food Science College) |
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| Abstract: | In order to give service to formulate the brand extends strategy and in order to improve success ratio in the brand extends, place and price are studied in the paper. With regard to place factors, if the brand extend is in product line, the previous resources in place will be shared. With regard to price factors, the price extends upwardly and the price extends downward will be used in view of enterprise special details. |
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| Keywords: | brand extend place price |
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