| 如何培育我国企业的核心竞争力 |
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| 引用本文： | 林燕. 如何培育我国企业的核心竞争力[J]. 边疆经济与文化, 2007, 0(5): 30-32 |
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| 作者姓名： | 林燕 |
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| 作者单位： | 黑龙江科技大学,资产管理处,哈尔滨,150027 |
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| 摘 要： | 企业的核心竞争力包括四大要素:产品竞争力、科技竞争力、营销竞争力和管理竞争力.实践证明,没有这四大要素的优化组合就形成不了企业的竞争优势,也就形成不了企业的核心竞争力.形成并保持企业核心竞争力是一项长期的根本性战略,必须做好以下工作:培养创新人才;调整企业竞争战略;及时整合业务资源和知识资源;建立良好的企业文化;更新营销观念,真正将企业营销工作放在中心位置.
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| 关 键 词： | 企业 核心竞争力 培育 |
| 文章编号： | 1672-5409（2007）05-0030-03 |
| 收稿时间： | 2007-01-12 |
| 修稿时间： | 2007-01-12 |
How to Forster Chinese Enterprises' Core Competitive Power |
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| LIN Yan. How to Forster Chinese Enterprises' Core Competitive Power[J]. The Border Economy and Culture, 2007, 0(5): 30-32 |
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| Authors: | LIN Yan |
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| Abstract: | Enterprise's core competitive power contains four key elements: product,technology,sale and management.We can draw a conclusion from practice that business competitive power and superiority can not take shape without these four elements' optimized corporation.To form and keep core competitive power is a long essential strategy,we should do something as: train talent people,adjust competitive strategy,conform business and acknowledge resource in time,build up well enterprise culture,renew the sale idea,put the work of sale in the core. |
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| Keywords: | enterprise core competitive power train |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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