An assessment of Colombian managers' perceptions of international strategic alliances

This article reports the results of a survey of Colombian managers concerning their perceptions of strategic alliances with foreign firms. The survey focuses in particular on partner selection and the managerial expectations from such partnerships, as well as the potential difficulties involved in developing interfirm linkages. The survey of Colombian managers shows that international strategic alliances are considered a viable approach to building a competitive advantage, especially in domestic markets, either through acquiring Western technology or marketing know-how. However, the survey results also suggest that a number of obstacles need to be overcome. The important considerations in partner selection, competence building through strategic alliances, and dealing with potential problems in establishing interfirm partnerships are discussed. © 1995 John Wiley & Sons, Inc.