Stimulating creative entrepreneurial initiatives: a flow diagram for strategic planning

This paper contributes to the organisational study of the creativity applied to business innovation through the analysis of three propositions: (1) there are substantial differences between Creative Entrepreneurial Initiatives (CEIs) and non-CEIs, with regard to human capital factors, structural capital factors, intellectual property, and creative value chain; (2) there are institutional, financial, and educational barriers that limit the creation of CEIs in South Europe (Portugal, France, and Spain); and (3) the adaptation of organisational measures of stimulus to the specificity of CEIs through a flow diagram can reduce the limiting effect of the barriers detected by CEIs. From this approach, researchers and policy-makers can obtain a better understanding of the specificities of the CIEs from a sectoral, strategic, and organisational focus.