Sociotechnical regimes,technological innovation and corporate sustainability: from principles to action

Increased environmental and social responsibility awareness, while producing unique opportunities for sustainability-oriented innovations, has generated important challenges for companies. The path to sustainability requires corporate strategies that guarantee profitability, managing simultaneously environmental and social responsibilities. An attempt is made to provide an understanding of sustainable development thinking in business, discussing how the combination of the transition management, adaptive planning and sociotechnical approaches can contribute towards an effective implementation of sustainability-oriented innovations in business context. The article proposes a conceptual model, which incorporates this contribution, developed through a four-year action-research project carried out within a large Brazilian energy company – Petrobras. The authors argue that the adoption of the proposed model by other large firms operating in different societal sectors might trigger organisational changes related to current corporate practices of technological innovation management.