Business is not a Game: The Metaphoric Fallacy |
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Authors: | Maurice Hamington |
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Institution: | (1) Metropolitan State College of Denver, Denver, CO, U.S.A. |
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Abstract: | Sport and game metaphors are ubiquitous in the culture and language of business. As evocative linguistic devices, such metaphors
are morally neutral; however, if they are indicative of a deep structure of understanding that filters experience, then they
have the potential to be ethically problematic. This article argues that there exists a danger for those who forget or confuse
metaphor with definition: the metaphoric fallacy. Accordingly, business is like a game, but it is not the equivalent of a game. If business is equated to a game, then the potentially negative implications
for ethical content and the application of ethical theories are numerous. This article suggests a fresh approach to issues
of contemporary business ethics discourse, by attending to the business-as-game metaphor. |
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Keywords: | ethical theories fallacies game metaphors language |
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