| 基于游客需求的丽江大研古镇夜间旅游产品调查分析 |
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| 引用本文： | 邓勇勇.基于游客需求的丽江大研古镇夜间旅游产品调查分析[J].生态经济(学术版),2011(2):246-250. |
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| 作者姓名： | 邓勇勇 |
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| 作者单位： | 渭南师范学院经济与管理学院; |
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| 摘 要： | 在梳理了国内外夜间旅游产品研究进展的基础上,分析了丽江大研古镇夜间旅游产品的类型及空间分布,并对游客需求进行了调查,主要包括游客总体认知、游客需求偏好、游客满意度三个方面。认为丽江大研古镇良好的夜间旅游环境及其丰富的夜间旅游产品体系是吸引游客夜游的重要因素,但仍然具有很大的发展空间及潜力。同时也暴露了一些深层次的问题,诸如夜间旅游产品营销宣传力度比较薄弱、传统纳西文化元素缺失、旅游市场细分仍需进一步调整及完善等。
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| 关 键 词： | 游客需求 丽江大研古镇 夜间旅游产品 调查分析 |
Analysis of Night Tourism Products in Lijiang Dayan Old Town Based on the Needs of Visitors |
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| DENG Yongyong.Analysis of Night Tourism Products in Lijiang Dayan Old Town Based on the Needs of Visitors[J].Ecological Economy,2011(2):246-250. |
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| Authors: | DENG Yongyong |
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| Institution: | DENG Yongyong(School of Economy and Management,Weinan Teachers University,Weinan Shaanxi 714000,China) |
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| Abstract: | Based on the researches on night tourism products home and abroad,the paper analyzes types and spatial distribution of night tourism products in Lijiang old town and surveys the needs of tourists,including visitor's overall cognitive perception,need preferences and tourist satisfaction.It holds that good night tourism development environment and rich night tourism products in Lijiang Dayan old town are important factors to attract tourists for night tour.But it still has great potential for development.It a... |
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| Keywords: | the needs of tourists Lijiang Dayan Old Town night tourism products analysis |
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