| 上海商业街区形象调查 |
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| 引用本文： | 唐幼纯,吴忠,康光毅.上海商业街区形象调查[J].上海管理科学,2003(2):44-46. |
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| 作者姓名： | 唐幼纯 吴忠 康光毅 |
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| 作者单位： | 上海工程技术大学管理学院 |
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| 基金项目： | 本文得到上海市社会科学基金(项目编号2002BJB007)资助 |
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| 摘 要： | 本文建立一套科学性、可比性、定性与定量结合的商业街区形象评价指标体系,了解商业街区形象影响因素,对上海主要商业街区形象进行实证调查与评价,推动商业街区无形资产增值,为提高商业对上海整体形象的贡献提供参考依据。
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| 关 键 词： | 商业街区形象 评价指标 实证调查 |
Positive Investigation to Visualization of Commerce Streets in Shanghai |
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| Tang You-chun,Wu Zhong,Kang Guang-yi.Positive Investigation to Visualization of Commerce Streets in Shanghai[J].Shanghai Managent Science,2003(2):44-46. |
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| Authors: | Tang You-chun Wu Zhong Kang Guang-yi |
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| Institution: | Tang Youchun Wu Thong Kang Guangyi |
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| Abstract: | This paper establishes a set of evaluation criteria to visualization of commerce streets with comparability, quality and quantity and have a good understanding of the factor of commerce street. Making positive investigation abd evaluation to visualization of commerce streets in Shanghai, it increases intangible assets of commerce streets. The paper provides references for promoting the attributes of commerce activity to the whole visualization of Shanghai. |
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| Keywords: | Visualization of Commerce Streets Evaluation Criteria Positive Investigation |
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