Rural tourism and the development of less favoured areas—between rhetoric and practice

Tourism has, in recent times, been advocated as a particularly efficient way to promote the development of the so‐called less favoured regions, mostly inland and mountain, owing to its potential for employment and income creation and the synergies it is able to generate in other sectors of activity. Based on the results of empirical research carried out in two distinct inland zones of Portugal, this article tries to demonstrate that a wide gap and considerable contradictions are emerging between the rhetoric and the real benefits that tourism has been producing in the local societies and economies of these regions. Copyright © 2002 John Wiley & Sons, Ltd.